Java, C, C++: Top Programming Languages for 2011 - Application Development - News & Reviews - eWeek.com
Interesting stats for those who think WebApps R All. Not sure what to make of it, though. How is C still being used? C++ seems to be the "must-have-performance" language on the server side, Java is the "IT-blessed" app standard (although most of my tech friends have gone Python or Ruby by now for the business and presentation layers).
What are you seeing? Let me know.
Wednesday, December 22, 2010
Wednesday, December 15, 2010
Impressions, Data, Audience, Intent
I’ve been reading through a raft of year-end predictions from the digital advertising-oisie (thanks so much AdExchanger.com for putting it all together).
I’m not an advertising “native” as you might say, but just a humble investor in advertising technologies, platforms, agencies, and next-big-things. So the vocabulary takes some getting used to.
But something just struck me: most of the predictions are all about using “data” to gain insight into the “intent” of members of an “audience”.
I’ve got a novel idea: why not just ask them?
What made search advertising such a rock-star was that you don’t have to guess what the searcher is interested in: they’re telling you. Not perfectly. Not always. But it’s a big step in the right direction.
All kinds of targeting approaches jump through hoops to try to guess a prospect’s intent. These schemes are ingenious: if you combine context, history, behavior, offline data, and social network, you know a whale of a lot about the prospect. But it’s still incredibly hard to know what’s on their mind.
I’m looking for advertising breakthroughs which, like search, piggyback off an obvious indication of intent. That’s where we should be investing next.
Have you run across anything along these lines? Let me know…
I’m not an advertising “native” as you might say, but just a humble investor in advertising technologies, platforms, agencies, and next-big-things. So the vocabulary takes some getting used to.
But something just struck me: most of the predictions are all about using “data” to gain insight into the “intent” of members of an “audience”.
I’ve got a novel idea: why not just ask them?
What made search advertising such a rock-star was that you don’t have to guess what the searcher is interested in: they’re telling you. Not perfectly. Not always. But it’s a big step in the right direction.
All kinds of targeting approaches jump through hoops to try to guess a prospect’s intent. These schemes are ingenious: if you combine context, history, behavior, offline data, and social network, you know a whale of a lot about the prospect. But it’s still incredibly hard to know what’s on their mind.
I’m looking for advertising breakthroughs which, like search, piggyback off an obvious indication of intent. That’s where we should be investing next.
Have you run across anything along these lines? Let me know…
Monday, December 13, 2010
Backup is dead
Conversations with customers, analysts, and vendors in the storage industry throughout 2010 convinced me that “backup” as we have known it is going the way of CRT tube “burn-in” orarchiving to optical media. Backup is going away, and will soon be dead.
Consider Storage Newsletter.com. Or Backup is Broken, by Wikibon. Or even Steven Foskett, who acknowledges what a chunk of the traditional backup use case is being taken over by “new technologies” even as he tries to carve out a continuing place for backup.
Behind all the provocative language, we are looking toward a future when a “window” of time taken up with data management to the exclusion of all else in the storage system will be a thing of the past. Whatever forms data protection take in the future – and technologies like replication, snapshots, CDP, etc. are only the beginning – they will be increasingly transparent, seamless, and continuous. And backup systems, shorn of the obligation to manage the lack of transparency, will increasingly become metadata catalogs with a variety of uses including backup/restore but also including the likes of discovery, content-addressability, or even semantic inference. The backup system and the file system, in a word, will converge.
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